A new technology business typically undergoes several phases, as shown in the chart. These phases may be broken down further into the activities shown.
Engineers and scientists naturally tend to concentrate on their technology, and may assume that the marketplace will share their enthusiasm. This can lead to neglect of one or more critical components of business management.
A successful enterprise constantly balances Market Research, Technical, Business, Financial, and Sales considerations, which will be discussed in the pages that follow. |
Overview
Model
