Licensing a technology reduces or eliminates the overhead of production facilities and staff, marketing and sales, distribution, technical support, etc., in exchange for a smaller share of revenues.
Strategic Alliances provide an arrangement for companies to share responsibilities for a product. These responsibilities may be complementary: one organization might be responsible for production/distribution, while another is responsible for R&D. It is also possible for organizations with similar capabilites, who would otherwise be competitors, to choose to collaborate instead.
A Joint Venture creates a new company, launched by two or more organizations with complementary capabilities. Typically, the technology of the JV company is related to the technology areas of the partner companies, but may not be a good fit in their existing product lines.
An autonomous Production model allows the developers of the technology to retain control of the IP and revenues, but can add much complexity to the organization, and generally requires more funding. |
Overview
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